Social advertising and its influence on the perception of social campaigns for the prevention of traffic accidents in Ecuador

Article

Abstract: The present article analyzes the perceptions that the adult public of Cuenca city in Ecuador has abo

Palabras claves:

ECUADOR, Social advertising, SOCIAL CAMPAIGNS, Social marketing, traffic accidents

Autores:

Amy Cárdenas-Rebelo, Orozco-Toro J.A.

Fuentes:

scopus