Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context

Article

Abstract: In the digital era, the offer of multiple shopping channels in the retail sector has been improved,

Palabras claves:

Consumer experience, Digitalization, engagement, Loyalty, Omnichannel retail, SATISFACTION

Autores:

Cuesta-Valiño P., Estela Núñez-Barriopedro, García-Henche B., Gutiérrez-Rodríguez P.

Fuentes:

scopus