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Subtipo de publicación
Article(2)
Publisher
Revista Galega de Economia(2)
Analysis of perceived value of a new packaging in sugar market and its influence on willingness to pay
ArticleAbstract: In 2007, the Azucarera company successfully launched a new sugar container in order to improve produPalabras claves:Agro food industry, Consumer behaviour, innovation, MARKETING, SugarAutores:Dopico D.C., Jonathan Neptalí Herrera Peña, Puente Á.M.D.C.Fuentes:googlescopusMarketing strategies of global and local brands in developing economies: A comparative study in the Ecuadorian chocolate market
ArticleAbstract: The aim of this paper is to analyze international brand strategies in the chocolate market for a devPalabras claves:CHOCOLATE, Developing economies, Global brand, Local brand, Marketing strategiesAutores:Del Castillo Puente Á.M., Dopico D.C., Salomón Roberto Arias MonteroFuentes:scopus