Marketing strategies of global and local brands in developing economies: A comparative study in the Ecuadorian chocolate market

Article

Abstract: The aim of this paper is to analyze international brand strategies in the chocolate market for a dev

Palabras claves:

CHOCOLATE, Developing economies, Global brand, Local brand, Marketing strategies

Autores:

Del Castillo Puente Á.M., Dopico D.C., Salomón Roberto Arias Montero

Fuentes:

scopus