BRANDING AND STRATEGIC MARKETING, FUNDAMENTAL TOOLS FOR POSITIONING A UNIVERSITY BRAND IN THE MARKETPLACE

Article

Abstract: Undoubtedly, when talking about branding and strategic marketing, it is to recognize that they are e

Palabras claves:

big businessmen, organization, strategic marketing

Autores:

Danilo Augusto Viteri Intriago, Izquierdo Morán A.M., Lisenia Karina Baque Villanueva

Fuentes:

scopus