Mostrando 10 resultados de: 13
Publisher
Corporate Communications(1)
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
Heliyon(1)
International Journal of Environmental Research and Public Health(1)
Journal of Management Development(1)
Área temáticas
Interacción social(6)
Publicidad y relaciones públicas(5)
Dirección general(4)
Medios documentales, educativos, informativos; periodismo(3)
Ciencias políticas (Política y gobierno)(2)
Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
ArticleAbstract: Purpose: This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, PPalabras claves:Corporate social responsibility, Fashion brands, Social media, SustainabilityAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Ortega Fernandez E.Fuentes:scopusFrom the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America
ArticleAbstract: The pressure of immediacy, the dictatorship of the click, and the growing avalanche of fake news havPalabras claves:digital journalism, Disinformation, fake news, Infodemics, information overload, investigative journalism, slow journalismAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Tejedor-Calvo S.Fuentes:scopusDigital market behavior regarding sustainable fashion: Case study of spanish influencers
ArticleAbstract: This research aims to examine the role played by some women’s clothing fashion influencers in SpainPalabras claves:Circular economy, FASHION, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Erika Lucía González Carrión, Luis Miguel Romero-RodríguezFuentes:scopusGuest editorial: Digitalization of Corporate Communications: a multi-stakeholder approach
OtherAbstract:Palabras claves:Autores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopusHola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
ArticleAbstract: The objective of this article is to analyze the contents and unconventional advertising narratives oPalabras claves:Branded Content, digital marketing, fashion film, fashion marketing, influencers marketing, Social NetworkAutores:Castillo-Abdul B., Johana Balseca-Mera, Luis Miguel Romero-RodríguezFuentes:googlescopusHumor and satire fake news and attitudes towards politics: Comparative analysis of perceived realism and feelings of efficacy, alienation and cynicism in communication students
ArticleAbstract: This research explores the correlation between the level of consumption of formal information and thPalabras claves:fake news, Information behavior, Misinformation, Political behaviorAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Valle Razo A.L.Fuentes:scopusInfluence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
ArticleAbstract: Social networks are particularly significant in marketing and advertising because they provide platfPalabras claves:Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKSAutores:Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-BarriopedroFuentes:scopusLearning leaders: Teachers or youtubers? Participatory culture and STEM competencies in italian secondary school students
ArticleAbstract: Youth is increasingly learning in non-conventional contexts, such as social networks or video platfoPalabras claves:Informal Learning, Information literacy, Learning strategies, Secondary education, TeachingAutores:Castillo-Abdul B., Gil-Quintana J., Luis Miguel Romero-Rodríguez, Malvasi V.Fuentes:scopusKid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels
ArticleAbstract: This research analyses the contents of the videos of the ten Spanish children's YouTube channels witPalabras claves:childhood, Content creation, Digital engagement, influencers, Online content creators, Produsage, Social scienceAutores:Ana Larrea-Ayala, Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:googlescopusToward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
ArticleAbstract: Purpose: This study examines the research that has been conducted on user-generated advertising contPalabras claves:Advertising, Branded Content, MARKETING, Social mediaAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus