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Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
International Journal of Environmental Research and Public Health(1)
Management Decision(1)
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scopus(4)
Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
ArticleAbstract: Purpose: This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, PPalabras claves:Corporate social responsibility, Fashion brands, Social media, SustainabilityAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Ortega Fernandez E.Fuentes:scopusInfluence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
ArticleAbstract: Social networks are particularly significant in marketing and advertising because they provide platfPalabras claves:Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKSAutores:Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-BarriopedroFuentes:scopusYouTubers as influencers in the responsible promotion and Happiness management of fashion brands
Book PartAbstract: Companies today are striving to manage sustainable business models in their production and promotionPalabras claves:FASHION, happiness management, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
ArticleAbstract: The current media environment is complex and has important effects on all aspects of life, includingPalabras claves:BÓTOX, influencers, Social media, SOCIAL NETWORKS, Tutorial, YOUTUBEAutores:Castillo-Abdul B., Jaramillo-Dent D., Luis Miguel Romero-RodríguezFuentes:scopus