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Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
ArticleAbstract: The objective of this article is to analyze the contents and unconventional advertising narratives oPalabras claves:Branded Content, digital marketing, fashion film, fashion marketing, influencers marketing, Social NetworkAutores:Castillo-Abdul B., Johana Balseca-Mera, Luis Miguel Romero-RodríguezFuentes:googlescopusInfluence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
ArticleAbstract: Social networks are particularly significant in marketing and advertising because they provide platfPalabras claves:Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKSAutores:Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-BarriopedroFuentes:scopusToward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
ArticleAbstract: Purpose: This study examines the research that has been conducted on user-generated advertising contPalabras claves:Advertising, Branded Content, MARKETING, Social mediaAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopusPromoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
ArticleAbstract: Social networks have become crucial communication channels for brands through awareness, engagement,Palabras claves:Branded Content, DIGITAL COMMUNICATION, engagement, Instagram, Luxury, Social mediaAutores:Castillo-Abdul B., Estela Núñez-Barriopedro, Pérez-Escoda A.Fuentes:scopus