Mostrando 3 resultados de: 3
Filtros aplicados
Publisher
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
Journal of Management Development(1)
Revista Venezolana de Gerencia(1)
Área temáticas
Publicidad y relaciones públicas(3)
Costura, confección y vida personal(1)
Dirección general(1)
Interacción social(1)
Área de conocimiento
Marketing(3)
Origen
scopus(3)
Digital market behavior regarding sustainable fashion: Case study of spanish influencers
ArticleAbstract: This research aims to examine the role played by some women’s clothing fashion influencers in SpainPalabras claves:Circular economy, FASHION, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Erika Lucía González Carrión, Luis Miguel Romero-RodríguezFuentes:scopusToward state-of-the-art on social marketing research in user-generated content (UGC) and influencers
ArticleAbstract: Purpose: This study examines the research that has been conducted on user-generated advertising contPalabras claves:Advertising, Branded Content, MARKETING, Social mediaAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopusYouTubers as influencers in the responsible promotion and Happiness management of fashion brands
Book PartAbstract: Companies today are striving to manage sustainable business models in their production and promotionPalabras claves:FASHION, happiness management, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus