Documentos de Castillo-Abdul B. | REDI

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Mostrando 5 resultados de: 5

Filtros aplicados

Palabras Claves: "Social media"

Subtipo de publicación

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International Journal of Environmental Research and Public Health(1)

Journal of Management Development(1)

Management Decision(1)

Media and Communication(1)

Publications(1)

Área temáticas

Dirección general(3)

Publicidad y relaciones públicas(3)

Comunicaciones(2)

Interacción social(2)

Área de conocimiento

Comunicación(2)

Medios de comunicación(1)

Año de Publicación

Origen

Palabras Claves

Branded Content(3)

Fashion brands(2)

SOCIAL NETWORKS(2)

Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok

Abstract: Purpose: This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, P

Palabras claves:

Corporate social responsibility, Fashion brands, Social media, Sustainability

Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Ortega Fernandez E.

Influence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik

Abstract: Social networks are particularly significant in marketing and advertising because they provide platf

Palabras claves:

Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKS

Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-Barriopedro

Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Abstract: Purpose: This study examines the research that has been conducted on user-generated advertising cont

Palabras claves:

Advertising, Branded Content, MARKETING, Social media

Castillo-Abdul B., Luis Miguel Romero-Rodríguez

Promoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram

Abstract: Social networks have become crucial communication channels for brands through awareness, engagement,

Palabras claves:

Branded Content, DIGITAL COMMUNICATION, engagement, Instagram, Luxury, Social media

Castillo-Abdul B., Estela Núñez-Barriopedro, Pérez-Escoda A.

‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content

Abstract: The current media environment is complex and has important effects on all aspects of life, including

Palabras claves:

BÓTOX, influencers, Social media, SOCIAL NETWORKS, Tutorial, YOUTUBE

Castillo-Abdul B., Jaramillo-Dent D., Luis Miguel Romero-Rodríguez