Mostrando 4 resultados de: 4
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Publisher
Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
Heliyon(1)
International Journal of Environmental Research and Public Health(1)
Revista Venezolana de Gerencia(1)
Digital market behavior regarding sustainable fashion: Case study of spanish influencers
ArticleAbstract: This research aims to examine the role played by some women’s clothing fashion influencers in SpainPalabras claves:Circular economy, FASHION, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Erika Lucía González Carrión, Luis Miguel Romero-RodríguezFuentes:scopusKid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels
ArticleAbstract: This research analyses the contents of the videos of the ten Spanish children's YouTube channels witPalabras claves:childhood, Content creation, Digital engagement, influencers, Online content creators, Produsage, Social scienceAutores:Ana Larrea-Ayala, Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:googlescopusYouTubers as influencers in the responsible promotion and Happiness management of fashion brands
Book PartAbstract: Companies today are striving to manage sustainable business models in their production and promotionPalabras claves:FASHION, happiness management, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
ArticleAbstract: The current media environment is complex and has important effects on all aspects of life, includingPalabras claves:BÓTOX, influencers, Social media, SOCIAL NETWORKS, Tutorial, YOUTUBEAutores:Castillo-Abdul B., Jaramillo-Dent D., Luis Miguel Romero-RodríguezFuentes:scopus