Mostrando 2 resultados de: 2
Filtros aplicados
Subtipo de publicación
Article(2)
Área temáticas
Interacción social(2)
Escuelas y sus actividades; educación especial(1)
Etiqueta (Modales)(1)
Grupos de personas(1)
Origen
scopus(2)
Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
ArticleAbstract: The objective of this article is to analyze the contents and unconventional advertising narratives oPalabras claves:Branded Content, digital marketing, fashion film, fashion marketing, influencers marketing, Social NetworkAutores:Castillo-Abdul B., Johana Balseca-Mera, Luis Miguel Romero-RodríguezFuentes:googlescopusKid influencers in Spain: understanding the themes they address and preteens' engagement with their YouTube channels
ArticleAbstract: This research analyses the contents of the videos of the ten Spanish children's YouTube channels witPalabras claves:childhood, Content creation, Digital engagement, influencers, Online content creators, Produsage, Social scienceAutores:Ana Larrea-Ayala, Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:googlescopus