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Happiness Management and Social Marketing: A Wave of Sustainability and Creativity(1)
International Journal of Environmental Research and Public Health(1)
OBETS(1)
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SAGE Open(1)
Hola Followers! Content Analysis of YouTube Channels of Female Fashion Influencers in Spain and Ecuador
ArticleAbstract: The objective of this article is to analyze the contents and unconventional advertising narratives oPalabras claves:Branded Content, digital marketing, fashion film, fashion marketing, influencers marketing, Social NetworkAutores:Castillo-Abdul B., Johana Balseca-Mera, Luis Miguel Romero-RodríguezFuentes:googlescopusHumor and satire fake news and attitudes towards politics: Comparative analysis of perceived realism and feelings of efficacy, alienation and cynicism in communication students
ArticleAbstract: This research explores the correlation between the level of consumption of formal information and thPalabras claves:fake news, Information behavior, Misinformation, Political behaviorAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Valle Razo A.L.Fuentes:scopusInfluence and relationship between branded content and the social media consumer interactions of the luxury fashion brand manolo blahnik
ArticleAbstract: Social networks are particularly significant in marketing and advertising because they provide platfPalabras claves:Branded Content, COMMUNICATION, content analysis, Customer relationship management, engagement, facebook, Fashion brands, fashion marketing, Social media, SOCIAL NETWORKSAutores:Bonilla-Del-río M., Castillo-Abdul B., Estela Núñez-BarriopedroFuentes:scopusYouTubers as influencers in the responsible promotion and Happiness management of fashion brands
Book PartAbstract: Companies today are striving to manage sustainable business models in their production and promotionPalabras claves:FASHION, happiness management, influencers, MARKETING, Sustainability, YouTubersAutores:Castillo-Abdul B., Luis Miguel Romero-RodríguezFuentes:scopus‘How to Botox’ on YouTube: Influence and Beauty Procedures in the Era of User-Generated Content
ArticleAbstract: The current media environment is complex and has important effects on all aspects of life, includingPalabras claves:BÓTOX, influencers, Social media, SOCIAL NETWORKS, Tutorial, YOUTUBEAutores:Castillo-Abdul B., Jaramillo-Dent D., Luis Miguel Romero-RodríguezFuentes:scopus