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Corporate social responsibility communication of male luxury fashion brands: analysis on Instagram, Facebook and TikTok
ArticleAbstract: Purpose: This study aims to analyze the content on corporate social responsibility (CSR) of Gucci, PPalabras claves:Corporate social responsibility, Fashion brands, Social media, SustainabilityAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Ortega Fernandez E.Fuentes:scopusFrom the Immediacy of the Cybermedia to the Need for Slow Journalism: Experiences from Ibero-America
ArticleAbstract: The pressure of immediacy, the dictatorship of the click, and the growing avalanche of fake news havPalabras claves:digital journalism, Disinformation, fake news, Infodemics, information overload, investigative journalism, slow journalismAutores:Castillo-Abdul B., Luis Miguel Romero-Rodríguez, Tejedor-Calvo S.Fuentes:scopusPromoting Social Media Engagement Via Branded Content Communication: A Fashion Brands Study on Instagram
ArticleAbstract: Social networks have become crucial communication channels for brands through awareness, engagement,Palabras claves:Branded Content, DIGITAL COMMUNICATION, engagement, Instagram, Luxury, Social mediaAutores:Castillo-Abdul B., Estela Núñez-Barriopedro, Pérez-Escoda A.Fuentes:scopus