Toward state-of-the-art on social marketing research in user-generated content (UGC) and influencers

Article

Abstract: Purpose: This study examines the research that has been conducted on user-generated advertising cont

Palabras claves:

Advertising, Branded Content, MARKETING, Social media

Autores:

Castillo-Abdul B., Luis Miguel Romero-Rodríguez

Fuentes:

scopus