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Internet and local television in the context of digital transformation
Conference ObjectAbstract: The local televisions they are not oblivious to digital convergence, its competition is wide and extPalabras claves:convergence, Digital transformation, internet, Local televisionAutores:Abel Suing, Ordonez Kruzkaya, Vázquez A.I.R.Fuentes:googlescopusLocal television and the strategic use of internet analysis of the sites of the channels of zone 7 of Ecuador
ArticleAbstract: Local TVs must take advantage of the technologies in their combined strategy of local proximity withPalabras claves:digital, internet, Local television, TRANSMEDIA, Usability, webAutores:Campos F., Marlon Ramón, Ordonez Kruzkaya, Vázquez A.I.R.Fuentes:googlescopus