Opinion Mining, Sentiment Analysis and Emotion Understanding in Advertising: A Bibliometric Analysis

Article

Abstract: In the last decade, the advertising industry has experienced a quantum leap, powered by recent advan

Palabras claves:

Advertising research, Bibliometrics, COMMUNICATION, consumer behavior, emotion understanding, opinion mining, science mapping analysis, SciMAT, sentiment analysis, Vosviewer, Web of Science (WoS)

Autores:

Cobo M.J., Heras-Pedrosa C.D.L., Herrera-Viedma E., Jose Ignacio Pelaez, Sanchez-Nunez P.

Fuentes:

scopus