Toward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model

Article

Abstract: An increasing number of people and organizations have become aware of global warming and environment

Palabras claves:

Consumption value, Environmental attitude, Environmental self-identity, Green marketing, Innovative green adoption, Perceived social responsibility

Autores:

Adriana Andrea Amaya Rivas, Hung C.S., Liao Y.K., Vu M.Q.

Fuentes:

google

scopus