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The mediation effects of team information processing on new product development success: revising the role of innovation orientation and team unlearning
ArticleAbstract: Purpose: Although previous studies noted the importance for organizations in establishing an innovatPalabras claves:Innovation orientation, NPD success, Team information processing, Team unlearningAutores:Adriana Andrea Amaya Rivas, Liao Y.K., Wu W.Y.Fuentes:googlescopusToward a Comprehensive Model of Green Marketing and Innovative Green Adoption: Application of a Stimulus-Organism-Response Model
ArticleAbstract: An increasing number of people and organizations have become aware of global warming and environmentPalabras claves:Consumption value, Environmental attitude, Environmental self-identity, Green marketing, Innovative green adoption, Perceived social responsibilityAutores:Adriana Andrea Amaya Rivas, Hung C.S., Liao Y.K., Vu M.Q.Fuentes:googlescopus