THE EFFECTS of INNOVATION IMPLEMENTATION and SPEED to MARKET on the RELATIONSHIP between TEAM SENSE-MAKING, TRUST, and NPD SUCCESS

Article

Abstract: New product development (NPD) has long been regarded as an important issue for the success of busine

Palabras claves:

innovation implementation, NPD success, Sensemaking capability, speed to market, trust

Autores:

Adriana Andrea Amaya Rivas, Chang S., Liao Y.K.

Fuentes:

google

scopus