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Article(3)
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Journal of International Consumer Marketing(1)
Journal of Promotion Management(1)
Journal of Small Business Strategy(1)
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Comportamiento del consumidor(2)
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scopus(3)
Influence of Ecuadorian Homosexual Subculture in Consumption Culture: Study about Information Consumption on Twitter
ArticleAbstract: This qualitative research examines the Ecuadorian homosexual subculture and determines how gender, iPalabras claves:Cultural factors, HOMOSEXUAL, netnography, subculture, TwitterAutores:Arias-Bolzmann L.G., Maximiliano Pérez-CepedaFuentes:scopusLifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers
ArticleAbstract: This research is the first to analyze the relationship between lifestyles and purchase intentions inPalabras claves:Acculturation/biculturalism, ACTIVITIES, and opinions, bicultural consumer, interests, purchase intention, Theory of planned behaviorAutores:Arias-Bolzmann L.G., Iliana E. Aguilar-RodríguezFuentes:scopusThe relationship of consumer ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups
ArticleAbstract: The study analyzed consumer ethnocentrism’s relationship in the first generation Colombian-CanadianPalabras claves:Acculturation/biculturalism, Consumer ethnocentrism, Country of origin, host country, Lifestyle, Purchase intentionsAutores:Arias-Bolzmann L.G., Iliana E. Aguilar-RodríguezFuentes:scopus