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Lifestyle and Purchase Intention: The Moderating Role of Education in Bicultural Consumers
ArticleAbstract: This research is the first to analyze the relationship between lifestyles and purchase intentions inPalabras claves:Acculturation/biculturalism, ACTIVITIES, and opinions, bicultural consumer, interests, purchase intention, Theory of planned behaviorAutores:Arias-Bolzmann L.G., Iliana E. Aguilar-RodríguezFuentes:scopusThe influence of price and availability on university millennials’ organic food product purchase intention
ArticleAbstract: Purpose: This study aims to provide one of the first research works that, using the constructs of thPalabras claves:availability, Green consumption, MILLENNIALS, Price, Theory of planned behaviourAutores:Ana Katherine Martínez Quiroz, Arias-Bolzmann L.G., Nelson Geovany Carrión BósquezFuentes:scopus