The relationship of consumer ethnocentrism, purchase intention, and lifestyle in first-generation bicultural ethnic groups

Article

Abstract: The study analyzed consumer ethnocentrism’s relationship in the first generation Colombian-Canadian

Palabras claves:

Acculturation/biculturalism, Consumer ethnocentrism, Country of origin, host country, Lifestyle, Purchase intentions

Autores:

Arias-Bolzmann L.G., Iliana E. Aguilar-Rodríguez

Fuentes:

scopus