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Business to consumer (B2c): Factors preventing online purchase by students of higher education in portugal
ArticleAbstract: Information and communication technologies have transformed the way of doing business. The developmePalabras claves:B2C, barriers, Consumer behaviour, E-Commerce, Information Technologies, Online shoppingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa GuardaFuentes:scopusImpact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand
ArticleAbstract: This study aimed to analyze the impact of brand loyalty and impulse buying online on the consumer’sPalabras claves:Brand loyalty, consumer, Online impulse buyingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa Guarda, Vitor J.A.Fuentes:scopus