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EAI/Springer Innovations in Communication and Computing(1)
RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao(1)
Impact of brand loyalty and online impulse buying on the consumer’s attitude towards the brand
ArticleAbstract: This study aimed to analyze the impact of brand loyalty and impulse buying online on the consumer’sPalabras claves:Brand loyalty, consumer, Online impulse buyingAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa Guarda, Vitor J.A.Fuentes:scopusTwo Decades (2000–2020) of Scientific Production About Digital Economy: A Bibliometric Analysis
Book PartAbstract: Scientific research constitutes the basis for developing new knowledge. Thus, a bibliometric study wPalabras claves:Digital economy, SCOPUS, Web of scienceAutores:Fernandes A.J.G., Lopes I.M., Ribeiro M.I.B., Teresa GuardaFuentes:googlescopus