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On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison
ArticleAbstract: Sales promotions have become in recent years a paramount issue in the marketing strategies of many cPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, Promotion, Signal processingAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopusOn the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications
ArticleAbstract: The assessment of promotional sales with models constructed by machine learning techniques is arousiPalabras claves:Bootstrap, Machine learning, MARKETING, Price indices, processing, Sales promotionAutores:Gimeno-Blanes F.J., Jose Luis Rojo-Álvarez, Martínez-Ruiz M.P., Mora-Jimnez I., Soguero-Ruiz C.Fuentes:scopus