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Clusters and Public Relations: Communication of the companies conglomerates in Spain
ArticleAbstract: This article is the first one that studies this topic in Spain and shows a kind of map about the comPalabras claves:Business, CLÚSTER, COMMUNICATION, DirCom, organization, professionals, public relations, spainAutores:Fernandez-Souto A.B., Iván Puentes-Rivera, Vazquez-Gestal M.Fuentes:scopusAdvertising as a sustainability guarantee for European private and public television
ArticleAbstract: Advertising, an almost exclusive source of financing for private operators and highly relevant to moPalabras claves:Advertising, Audiovisual public service, financing, internet, TVAutores:Fernandez-Souto A.B., Francisco Campos-Freire, Iván Puentes-RiveraFuentes:scopus