Creación de un plan de negocios para la apertura de una empresa de capacitación en el idioma inglés en Cumbayá

Abstract:

Advanced Process is a limited liability company dedicated to the commercialization of teaching materials for English language learning, complemented by a full service technical advice on the use of equipment and specialized tutoring for a comprehensive learning of English through a methodology where the main innovative ability is to speak in English, without neglecting other language skills such as: listening, writing, reading and the grammar. Globalization and the growing international communications make it increasingly more necessary to master a second language. Currently the most important language and the most talked about worldwide is English. In the area of the Cumbayá, a training center in the English language with features and Process Advancess geographic and demographic growth in the area show a scenario for the development of an enterprise of this nature. The methodology the company has developed allows users to feel comfortable and identified, and that is not based on the grammar but in the conversational skills and takes the users to focus on their real needs. The demand for training in the English language is constantly growing, so locate a professional training company in the sector where it will be located, is a key factor, as well as marketing person to person gives an plus not only for the user but also for the seller, who will be trained in handling objections and will be prepared to grow professionally. The economy in the country is growing and new business support that the government provides is a redeemable factor especially in the education industry, Advanced Process thinking operate in the Ecuadorian market and maximizing the opportunities this presents. The highlight of the company is that not only seeks to return but to be an important contribution to society. After making a commercial and operational analysis has determined the equilibrium point of the company, which will be two hundred and thirty nine users per year, they will be distributed monthly in order to operate normally. Human talent is the main asset of the company so their selection is a process that evaluates all the details. The competency model designed for the company allows a selection faster and more accurate to have key people who ensure the proper performance of the company. The most significant factor in financial leverage is the convenience of cbkp_redit given to the high profitability of the project and using outside resources paying the respective interest, you have to have the debt to a rate below the opportunity cost, a benefit is achieved higher in implementing the project NPV with equity only, and takes into account that the interest paid generates a tax shield. Advanced Process The capital needed to start trading is $ $ 135,065, 60% will be equity and 40% with bank cbkp_redit. The option chosen for bank cbkp_redit is Pichincha Bank at an annual rate of 12.9% and annual payments, the financing to maximize profitability and optimize resource use either their own or others. Advanced Process is the best alternative in the market for training in English, to be profitable in all areas and giving an important contribution to society.

Año de publicación:

2015

Keywords:

• MERCADO
• industria
• COMERCIALIZACIÓN
• educacion

Fuente:

rraae