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Creación de una revista que promocione el talento creativo de los estudiantes universitarios de la Universidad de las Américas (UDLA) en el medio publicitario quiteño

Abstract:

The School of Communication of the Universidad de las Américas (UDLA, abbreviation in Spanish) has become the referent of the most sought-after graduates, especially the students of the Advertising Career, who are recognized for their knowledge and capability. However, when talking about employment in advertising, we must emphasize that entering this field is not easy; education, training, perseverance as well as good luck are required. This is the reason why the initiative of creating a mean to introduce students into the advertising world arises, mean in which their talent can be presented. A magazine has been selected as the communication channel, since its main characteristics are an everlasting nature, perseverance and a “collectable” value. The magazine will be distributed among professionals of the advertising and marketing field, who will have direct access to the work prepared by the new advertisers the UDLA is educating…