ARTANDIC: A Solution to Encourage the Purchase of Handicrafts in Ecuador

Abstract:

Ecuador has great artisan potential that is not valued entirely within its own territory. Hence, the need to be resolved is based on the low level of commercialization that does not allow the Ecuadorians to foment in their desire to acquire artisanal production, thereby obtaining, consequently, low economic income for these people, in addition to the frustration of not feeling valued for their work. This work presents ARTANDIC, which is a business idea and arises as a solution in the low commercialization of handicrafts in Ecuador. This causes a cultural and economic problem for the people dedicated to this activity and for the country itself.

Año de publicación:

2023

Keywords:

• crafts
• COMMERCIALIZATION
• ECUADOR
• Artisans

Fuente:

scopus