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Customer perception on e-money: An ecuatorian case

Abstract:

It is intended to identify the perception of the bank costumer in front of the use of this system. The main limitation to open an account of EM, is the lack of diffusion of this payment mechanism (50%). In addition, the frequency of use of EM - more than 3 times in the week-is 15% as opposed to traditional financial services, which is 33%. Finally, it is determined that the EM is not achieving to increase the financial inclusion for the ecuadorian case.