DEMOSTRACIÓN DEL EFECTO PRIMING A TRAVÉS DE COMPORTAMIENTOS CONDUCTUALES EN UNA CIUDAD INTERMEDIA.

Abstract:

Ignorance of the behavior derived from exposure to food advertising is a topic of interest for society, academia and state as well as for the business area, more deeply in a teenage public. The present investigation starts from the hypothesis, that the nutritional behavior of the individuals, can be automatic and unconscious, during the visualization of a program with food advertising content. This experiment is carried out with adolescents from 12 to 18 years of age, in an intermediate citizen in South America; divided into two groups, the first, which is subjected to the observation of food advertising and a control group exempt from it, during the presentation of a cirsences skills program. Food consumption will be evaluated throughout the audiovisual exhibition, through the qualitative analysis of behavioral behaviors.

Año de publicación:

2020

Keywords:

Fuente:

google