DISEÑO DE UN PLAN DE EXPORTACION DE PATACON PRE COCIDO EMPACADO AL VACIO A LOS ESTADOS UNIDOS

Abstract:

The present research work aims to create a design of an export plan that allows to apply export strategies, detect distribution channels, considering the national and international legal terms for its correct execution. This process will allow the company to commercialize pre-cooked and vacuum packed patacon in the United States, taking advantage of the production capacity of green plantain that Ecuador has, and giving the possibility that a traditional Ecuadorian Creole

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