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Decisive economic and financial factors in new investments in the conferib artisanal association of the city of puyo

Abstract:

This article is based on the result of a research project, the general objective is to design an analysis of economic and determining financial factors for new investments in the Artisan Association “CONFERIB”, for the production and marketing of confectionery and snacks in the city of With the purpose of offering new mechanisms of market niches, the modality used is qualitative and quantitative was carried out mainly through observation, historical research and conducting an interview for market research. The study was carried out with the economically active population of the city of Puyo that is 33,555 inhabitants according to the projected data at the National Institute of Statistics and Census (INEC) 2018. The main characteristics of the financing and training of micro, medium and Small businesses in the sector, quantify the economic benefits or returns for microenterprises becoming a source of employment in the Pastaza canton. The production will be aimed at confectionery and snacks with raw material directly originated in the eastern Amazon of Ecuador, being accepted by the local and national population data found in the survey applied, For the determination of expenses the investment is taken into account.