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Delivering personalised m-commerce through cloud-based augmented reality on billboards

Abstract:

We present a system that enables m-commerce interactions with billboards through augmented reality. A mobile application uploads image patterns to a recognition cloud, which asks a server to deliver mobile applications to the users, customized according to his/her device and location, and personalized according to his/her interests, preferences and needs.

Año de publicación:

2015

Keywords:

    Fuente:

    scopusscopus

    Tipo de documento:

    Conference Object

    Estado:

    Acceso restringido

    Áreas de conocimiento:

    • Marketing
    • Computación en la nube
    • Ciencias de la computación

    Áreas temáticas:

    • Métodos informáticos especiales
    • Dirección general

    Contribuidores:

    Ramos-Cabrer M.Ramos-Cabrer M.
    Solla A.G.Solla A.G.
    José Pazos-AriasJosé Pazos-Arias
    Martín López-NoresMartín López-Nores
    Blanco-FernÁndez Y.Blanco-FernÁndez Y.