Desarrollar talleres sobre la elaboración y difusión de contenidos distintos de prensa rosa, en el cual se brinde información que no afecte a terceros, sino más bien presentar información positiva, tales como sus inicios, sus metas, sus logros, sus experiencias, ayuda social, entre otras.

Abstract:

The problem of this investigation is: What is the communicational impact of the Ecuadorian show (pink press) and its reception on people from 30 to 40 years old, in the citadel Martha de Roldós in Guayaquil? The general objective is: to analyze the dissemination of information in Ecuadorian television, in the section of rose press and its reception by people from 30 to 40 years old in the citadel Martha de Roldós in Guayaquil. Hypothesis is: to investigate the main features, which are managed in the show (pink press) programs on Ecuadorian television and its influence on young people from 30 to 40 years old, in the Citadel Martha de Roldós in Guayaquil. Variables: television language of reception and mass communication. Epigraphs: Communication, analysis and reception, mass communication, audience, theory, semiotics, setting and audiovisual communication, television language and new theoretical perspectives of communicational and cultural groups. Type of the research is descriptive. Methodology: philosophical school of transcendental idealism. Techniques: qualitative and quantitative. Design of the proposal is the implementation of a different advertising space (pink press), in which information is provided and does not affect third side, such as beginnings, goals, achievements and experiences. General objective of the proposal is to prepare a content project for the entertainment programming (pink press), in order to create something innovative and in this way encourage the other means that perform this type of transmission.

Año de publicación:

2017

Keywords:

• PROGRAMA DE FARÁNDULA
• TÉCNICAS DE PERSUASIÓN
• recepción
• comunicacion

Fuente:

rraae