Desarrollo de estrategia de promoción de exportaciones de polipropileno hacia Guatemala

Abstract:

The main goal of this project is to increase the exportation of Ecuadorian recycled polypropylene pellets to Guatemala. Between the year 2012 and 2015 this market already showed an increase, which show us the growth potential and to expand that probability we have develop a strategy of how to promote the international trade of this product in the market, considering all the available services offered by the Institute for the Promotion of Exports and Investments Pro Ecuador, organism that works under the Ecuadorian Foreign Trade Ministry which goal is to apply the strategies obtained in the investigation that included interviews to the major ecuadorian polypropylene exports companies. As a result the Guatemalan companies will have a better knowledge of the Ecuadorian companies exporting polypropylene pellets. In conclusion this project will be very useful for the Ecuadorian Export companies because they will increase their sales and also it will help as a reference to develop new investigations of how to increase the sale of other Ecuadorian products to the same or other foreign Markets.

Año de publicación:

2016

Keywords:

• comercio exterior
• ESTRATÈGIA
• PRODUCTO DE EXPORTACION
• PROMOCION DE EXPORTACIONES
• Mercado Internacional

Fuente:

rraae