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Desarrollo y aplicación de un modelo de producción y comercialización nacional y exportación a colombia y perú de sistemas de aires acondicionados para autobuses con valor agregado nacional: caso miviltech.

Abstract:

This research work is oriented to cover the technological research line of the Universidad International del Ecuador, through the analysis of the cluster of the Ecuadorian bodywork sector by means of the design of a model of production and national and export marketing to promote the production and marketing of air conditioners with national components. To this effect, it has been necessary to develop this study divided in five chapters. The study begins with an introductory analysis which seeks, in one hand, to understand the structure, policies and level of organization of this cluster in Ecuador, and on the other hand, to analyze the economic and productive trends that this sector has had in the national economy. This background, combined with the analysis of the bodywork, its contribution to the national economy, the production systems in the design and manufacturing of air conditioners, is part of the historical analysis considered for the design of strategies that would allow to achieve a higher market position...