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Design Thinking in Practice

Abstract:

Technology companies are under enormous pressure to remain competitive. In this situation, the time it takes to reach the market for an innovative idea about a product or service is crucial. Large corporations in the IT industry, such as SAP, Google, IBM, Microsoft, Apple, and startups acknowledge that Design Thinking (DT)-along with other approaches-is one promising avenue to become more innovative and helps to accelerate the process. This article presents a brief overview of DT as well as what, in practice, technology companies are actually implementing under the rubric of Design Thinking and the challenges reported on a survey conducted among professionals in this field.