Design as the engine in companies' productivity

Abstract:

The project character of design based on creativity, methods and investigation enable the generation of solutions adapted to society needs; design goes beyond what is visual and aesthetic when it explores into the processes and characteristics of the project itself; design encompasses a great deal of social, cultural, economic, technological, political variable capable of interpreting and conjugating a functional concept to taken into reality. Solutions proposed by design have a commercial purpose, being the company the entity that leads the productive processes: Within the productive environment, the designer becomes a strategic value to enter a multidisciplinary staff in order to coordinate and manage innovative projects.

Año de publicación:

2016

Keywords:

• management
• COMPANY
• design
• innovation

Fuente:

scopus