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Design for valuation a city's cultural heritage-graphic

Abstract:

Territories and their legacy portrayed in their cultural heritage can be studied from different perceptions and perspectives, for the purpose of research. The doctoral research "Design for Cultural Heritage, valuation and communication strategies for the city of Guayaquil," has identified activities that are losing continuity and interest from all citizens, mainly driven by factors such as the digitalization and industrialization of artisan crafts, aside from the limited dissemination of the cultural value of these significant methods that have transcended over time. In this regard, opportunities are key for graphic design as a strategic asset for heritage recovery. This discipline operates through active research, improving the transmission and dissemination of the tangible and intangible cultural legacy of the cities.