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Design of a business model for the creation of a fish farm in the canton of valencia

Abstract:

The primary objective of this research is to design a business model for the creation of a fish farming company in the canton of Valencia. The quantitative-qualitative modality was used; the research methods used were inductive, deductive and analytical; inductive-deductive, analytical-synthetic and bibliographic methods. The sample considered for the development of the research was 210 inhabitants of the canton Valencia, to whom the survey was applied as a data collection instrument. The designed business model is composed of four essential parts: market study, technical study, investment study and financial study; The business model developed was made tailored to the fish farming company, highlighting the flow diagram of tilapia production, investments and other strategies that guarantee the proper functioning of the fish farm and the delivery of a healthy product and quality, as well as the viability of the project was determined.