Detección de los atributos más relevantes que influyen en la satisfacción con el servicio que ofrece el organismo no gubernamental red financiera rural y la sugerencia de una estrategia que busque generar lealtad y recomendación de estos servicios en el mercado al que este organismo se dirige

Abstract:

This study is primarily aimed at finding the most relevant attributes that influences the satisfaction of the services being offered by the non governmental organ (or organization) Red Financiera Rural while suggesting a strategy that looks to generate loyalty and recommends this services in the market that this organ is geared at. The Red Financiera Rural (RFR) is an organization that puts together institutions in the microfinances that are most relevant in this sector. RFR’s job is focused on facilitating and strengthening the access to micro-financial services with the aim of working towards the same goal while expanding the rural and urban population as an alternative sustainable fight against poverty. The importance of its permanency is to provide services that are specialized and focused in micro-finances, the same that are based on international methodologies that will allow its members to offer with responsibility, a social aim, and complementary to its acquaintances (and clients on a national level...

Año de publicación:

2017

Keywords:

• ORGANISMO NO GUBERNAMENTAL
• CONSUMIDOR
• MARKETING
• MERCADO

Fuente:

rraae