Detection of Educational Influencers and Communities on TikTok

Abstract:

TikTok is a video-sharing social networking service that has rapidly grown in recent years. TikTok reached 1.2 billion monthly active users in Q4 2021 and is expected to reach 1.8 billion by the end of 2022. TikTok, compared to other social networks, has a higher audience engagement, allowing information to be broadcasted quickly and effectively. In order to facilitate communities' exploration and topics identification, we present a study that includes the social networks analysis techniques in conjunction with the statistical and machine learning approaches applied to TikTok #learnontiktok campaign data to explore and provide insightful and valuable information about influencers, groups and educational areas and thus develop a data-driven culture for decision making.

Año de publicación:

2023

Keywords:

Fuente:

google