Determinación del mercado de punto de cruz como herramienta publicitaria para la creación de un plan de negocios de la empresa Punthogar S.A.
Abstract:
The purpose of this research is to evaluate, observe and determine what skills are hidden in certain women who are mothers Soteras regarding the development of cross stitch pictures for use as decorative objects in the homes of people living in the north of the city of Guayaquil, Victor Emilio Estrada, Central Urdesa. It has taken into account the increase of single women with children seeking employment so the author also routed by research to discover the artistic and decorative with these women in particular, taking into account the cross-stitch embroidery brings hand a number of situations such as decoration, creativity, art, and being a subtraction activity against stress development work so that it can be executed. The author also uses the technology support in implementing a room dedicated to interior decoration with paintings in cross stitch fabric, this technology works through a program called PUNTOTECK 2 transforms a JPG on a format decoding each color and stitch for making them, using this as a tool.he purpose of this research is to evaluate, observe and determine what skills are hidden in certain women who are mothers Soteras regarding the development of cross stitch pictures for use as decorative objects in the homes of people living in the north of the city of Guayaquil, Victor Emilio Estrada, Central Urdesa. It has taken into account the increase of single women with children seeking employment so the author also routed by research to discover the artistic and decorative with these women in particular, taking into account the cross-stitch embroidery brings hand a number of situations such as decoration, creativity, art, and being a subtraction activity against stress development work so that it can be executed. The author also uses the technology support in implementing a room dedicated to interior decoration with paintings in cross stitch fabric, this technology works through a program called PUNTOTECK 2 transforms a JPG on a format decoding each color and stitch for making them, using this as a tool.
Año de publicación:
2013
Keywords:
- Publicidad
- PUNTO DE CRUZ
- CULTURA RENTABLE BORDADOS
Fuente:

Tipo de documento:
Bachelor Thesis
Estado:
Acceso abierto
Áreas de conocimiento:
- Investigación de mercado
- Marketing
Áreas temáticas:
- Dirección general
- Comercio