Regresar

Determinants of purchase intention in online Latin American consumers

Abstract:

The purpose of the study was to obtain the determinants that turn purchase intentions of online Latin American consumers into effective purchases. In this context, tax is a scarcely regarded variable, but that nonetheless affects the purchasing process. With a non-experimental quantitative approach, data was collected through a simple random sampling in a single instance of time, obtaining 540 surveys taken in the city of Guayaquil. Some determinants were made evident with deductive logic: gender, income and education.