Development and implementation of an information system for managers based on the Android mobile platform applying the control of the Balanced Scorecard

Abstract:

The present work applied the Integral Scorecard (CMI) as a methodology oriented to the alignment of management indicators with the strategic objectives of a company, using a longitudinal approach taking data from the 2016 sales campaign of an Ecuadorian company in the advertising sector. It proposes the elaboration of the CMI using information technologies for its visualization, construction of a Datamart and a hybrid mobile application under Android applying SCRUM as methodology agile development.

Año de publicación:

2018

Keywords:

• Hybrid mobile app
• DataMart
• BALANCE SCORE CARD

Fuente:

scopus