Development of the tourist product of adventure in order to diversify the tourist offer in Ecuador. Case of study.

Abstract:

The present article summarizes the research findings oriented to a tourist product of adventure like the option to diversify the tourist offer in Ecuador, appealing to the case study in the Mera municipality, Pastaza Province. The objectives achieved are to design the portfolio of the tourist product of adventure to diversify the Mera municipality; Identifying the components of the tourist product of adventure to diversify the offer of the municipality; Selecting the activities to develop the tourist product of adventure; Developing the options of tourist products of adventure. This work discusses itself from the exploratory, qualitative and field investigation types, appealing to the scientific methods of analysis and synthesis, scientific method of experts, of the dialectic contradictions, heuristic. It comes to an end in this investigation, that from the situational diagnosis it is possible to detect the potentialities of the zone, demonstrating the need to design tourist products of adventure that aid the diversification of the tourist offer, gestating product portfolio tourist of adventure.

Año de publicación:

2017

Keywords:

Fuente:

google