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Digital communication of the most sustainable corporations in the world

Abstract:

Social networks are high-value platforms for the management of organizational communication and are aligned with a branch of Information and Communication Technologies. In this sense, companies worldwide make use of these tools that allow them to promote their own prominence. This research analyzes the use and management that the 100 most sustainable companies in the world generated in digital platforms such as Twitter and Facebook during 2020.

Año de publicación:

2021

Keywords:

  • SOCIAL NETWORKS
  • Sustainability
  • companies
  • COMMUNICATION
  • Social responsibility

Fuente:

scopusscopus
googlegoogle

Tipo de documento:

Conference Object

Estado:

Acceso restringido

Áreas de conocimiento:

  • Responsabilidad social corporativa

Áreas temáticas:

  • Comunicaciones
  • Gestión y servicios auxiliares
  • Producción

Contribuidores:

Jhoana Raquel Córdova CamachoJhoana Raquel Córdova Camacho
Rosario Puertas-HidalgoRosario Puertas-Hidalgo
Cesibel Valdiviezo-AbadCesibel Valdiviezo-Abad
Jhoana CórdovaJhoana Córdova