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Digital impact on the environmental and tourism assessment of the isla santay, ecuador

Abstract:

The present study consists demonstrating the impact of the digital platforms that affect the environmental and tourist assessment of the isla Santay as a natural recreation site in Ecuador. The methods of exploratory and qualitative-quantitative research have been considered, in order to know the experiences shared by national or foreign visitors, who have come to the island at least once, and in their free expression they write comments or opinions of public access on the Internet, to through websites such as TripAdvisor and social networks such as Twitter, Instagram or Facebook. These digital channels allow obtaining information of ecological interest and physical infrastructure of the island. As a result of this we can determine the sociodemographic profile of those who visit it, and know their motivational interests that can be cultural, recreational or investigative.